It is following the new push that security or in this case privacy is on the User. You can opt out, but default settings will leave you open to advertisers in a big way. 45 pages of legal words in a lot, but find someone you trust to keep you informed. There are some issues in that this is being considered a opening to privacy rights for products you already have, been stuck in there, not sure how that will stand up in court.
from CTI Consulting http://ift.tt/1UkWGuC