There is a lot to learn from this article, probably the most important is that human nature, is just that human nature. It is like a con man making a deal with you, he knows he is dealing with human nature and just works with it. Yes we all have different values, at least we think we do, but one of the first teachings in Counter Espionage is that there are values we all have that pretty much can be summed up in three words, philosophy has identified them over the years, as our basic needs. Sex is a big one, and has been used in all ways. Money sounds like a big one, but normally it comes down to a measuring stick for our ego's, which is a big one. Good read lots to learn.
from CTI Consulting http://ift.tt/1NCv5yW